Why Smart Brands Build Their Own Social Media Team - Learn why building your own social media team is the smartest long-term move
- Social Media Media Productions Fan
- Oct 19
- 3 min read
Let's break down all the benefits to hiring an IN-HOUSE social media marketing team.
1. You Can’t Do It All Yourself and You Shouldn’t.
Learn why building your own social media team is the smartest long-term move -
Planning campaigns, writing captions, filming content, analyzing data, responding to comments, and staying ahead of trends. That’s five different skill sets and no single person can do them all effectively long term, especially while running a business.
2. Internal Teams Know the Industry and Build Longevity.
"I am hiring a social media manager" is the go-to-post, right? but what if you looked in-ward at your current staff?
An in-house social media manager already understands your customers, your product, and your tone.
They can hire and train photographers, videographers, and campaign managers who share that vision; turning your marketing from a guessing game into a coordinated effort.
With the right guidance (and yes, that’s where we come in 😉), your social media team becomes a growth engine that outlasts any single employee or agency partnership.
3. Social Media Is the New Customer Service Desk.
Your comment section is your public lobby. Every reply, every review, and every message shapes your brand reputation live, in real time, for the world to see.
That’s why your social media manager should be one of the highest-paid positions on your marketing team. They’re not “just posting”; they’re managing your brand voice, reputation, and customer relationships under constant public pressure.
If your social media presence feels reactive or inconsistent, it’s not a reflection of effort. it’s a reflection of bandwidth. That’s a clear sign it’s time to invest in a pro.
I hope this helps next time you ask "How much should I be paying my social media manager?" chances are, they may be under paid.
Always Own Your Social Media Pages -They’re Part of Your Company’s Value.
This one’s non-negotiable: Never let an outside agency or employee create and own your pages for you.
You should always be listed as the admin and owner of your Facebook, Instagram, TikTok, and Google Business accounts. Your brand’s digital presence is an asset one that increases your company’s valuation when it’s time to sell.
Think of it like your website domain or customer email list. When ownership isn’t clear, you risk losing years of growth, data, and credibility.
At Social Media Media Productions, we build your content and campaigns with you, not for you. Because the business should always own the results it pays for.
5. Keep Your Social Media Team Trained Without Reinventing the Wheel.
Social media evolves constantly, and your team should too. Annual training keeps them sharp on trends, algorithms, and platform changes but it doesn’t mean your marketing strategy needs a full reset every quarter.
The fundamentals never change: Take care of your people, take care of your customers, and stay consistent. The goal isn’t to chase every new viral trend it’s to understand how social media supports your bottom line.
When your team is confident, your customers feel it.
When your customers are happy, they tell others.
That’s how social media becomes not just marketing, but momentum.
Ready to book your free consultation with your new Social Media Manager Coach?
Fill out a contact card on our website: SocialMediaMediaProductions.com
or email us directly at Dez@socialmediamediaproductions.com
