Why Brands Are Going All-In on Long-Form Video in 2025

Updated: Jun 21

You already know how noisy the internet has become. Everyone is pushing content. And let’s be real: most of it doesn’t stick.

But brands that are breaking through in 2025?

They're investing in long-form, documentary-style video and seeing massive results.

Here’s why this trend is more than a fad, and why it might be the smartest content decision your team makes this year.

1. Long-Form Video Builds the Kind of Trust That Short Clips Just Can’t do.

We all love a good reel. But let’s not pretend 15 seconds is enough to really say something meaningful. If you want your brand to feel human, trustworthy, and professional; long-form is the way. Whether you’re highlighting your team, sharing a behind-the-scenes story, or documenting your customer journey, long-form video gives your audience a reason to believe in what you do.

2. One Long-Form Shoot = Dozens of Short-Form Assets

This is where the ROI really kicks in.

A single long-form shoot can be broken down into:

Thought leadership clips for LinkedIn
Internal training or HR videos
Snippets for Instagram Reels and TikTok
Testimonial content for your sales team
Evergreen YouTube videos

You’re not just making a video; you’re building a media library your whole team can pull from.

3. It Lets You Scale Your Brand While Keeping It Local

A lot of companies we work with have offices in multiple states or are trying to show up nationally without losing that local feel.

4. CMOs Are Using Long-Form Video to Win Internally, Too

Let’s talk internal strategy. Sometimes the audience isn’t the public... it’s your board.

Or your staff. Or the people you need to rally around a rebrand.

Video has been huge for:

Telling your “why” during leadership changes
Showing impact for quarterly wins
Launching campaigns with clarity and emotion
A solid long-form video gets your message across fast, and it looks way better in a boardroom than another deck.

5. Marketing Budgets Are Prioritizing Done-For-You Video Services

More corporate teams are moving toward outsourced media production because:

Their in-house team is tapped
Content expectations are higher than ever
They need consistent output without handholding

Are you ready to schedule your long-form content that builds trust?