Converting Content Small Business Owners should be Making.

Websites with video are 53 times more likely to show up on Google’s first page (Forrester)

Adding a video to your landing page can increase conversions by 80% or more (Unbounce)

Viewers retain 95% of a message when they watch it in video, compared to only 10% when reading text (Insivia)

People are 2x more likely to share video content than any other type of post (Wyzowl)

But Here’s the Thing: It’s Not Just Any Video. It’s Storytelling That Works.

People don’t buy because you listed the specs.

They buy because they feel something.

👉 Hook them in the first 3 seconds

👉 Make them care by showing your values, your process, your people

👉 Guide them toward a clear next step

We all hear, what problem are we solving?

but I like to ask...

What story are we telling?

Do we want to tell everyone we have a clean restaurant, and we open early?

Document a day in the life of your employee or document opening the store!

There are plenty of ways to get a strategy locked in place, that you can easily follow with just your cell phone and start gaining a follower a day ORGANICALLY.

What Kind of Videos

Should You Post?

Here’s where we keep it real. Not every video has to be a production masterpiece. But it does need to serve a purpose. Start with:

• Client testimonials that show real outcomes

• Behind-the-scenes videos that build trust

• Problem/solution videos that speak to your audience’s biggest pain points

• FAQ reels — fast, punchy answers to what people ask before they buy

• Day-in-the-life or team features that humanize your brand